A COMPREHENSIVE REVIEW OF PREDICTIVE MODELLING TECHNIQUES FOR PURCHASING BEHAVIOUR IN SOCIAL NETWORK ADS TARGETING. International Journal of Futuristic Innovation in Arts, Humanities and Management (IJFIAHM), [S. l.], v. 3, n. 1, p. 565–572, 2024. DOI: 10.59367/yx62tv89. Disponível em: https://journal.inence.org/index.php/ijfiahm/article/view/328.. Acesso em: 4 jul. 2024.