AN APPROACH TO CONSUMER’S BUYING BEHAVIOUR IN GENERAL
Abstract
This paper gives a significant understanding about consumer buying behaviour in Chhattisgarh. Whereby, the most powerful, influencing factors are readily apparent to encourage impulsive purchasing.It is evident that there are several aspects which determine Consumerbuying patterns and how they deal with unintended purchases under specific conditions. It is obvious that very little research has been done on the factors that affect the buying habits ofparticularcustomers.
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