IMPACT OF SOCIALMEDIA ON ELECTION SYSTEM IN INDIA

Abstract

The largest political change in Indian history occurred during the 2014 Assembly elections. The lone and entire person responsible for the downfall of the ruling party, the Congress, which had been in power for ten years, was "Mr. Narendra Modi.". For the first time in India, social media was used so drastically in the course of national elections. The research demonstrates that Mr. Narendra Modi is the most active and well-known user on Twitter. The essential component for Mr. Modi and his BJP party's triumph has been Twitter, along with the other well-known social networking websites and the exit polls from news outlets. The major goal of this paper is to apprehend the impact of social media on the Indian politics. Social media is the main useful resource for the information retrieval. Huge amounts of unstructured textual statistics amassed through social media can be converted and exhibited as user members of the family in real time using the text mining field. Social media could be used as a powerful tool for opinion leading, agenda-setting, and the moulding of public opinion due to its widespread use. The current study article examines the significance of social media usage and uptake in the Indian political sphere, as well as how it affects the general public's participation in politics. The study will look at the potential growth of social media as a voter-attraction tool. It will also analyse on how people's use of social media throughout the election campaign affects the outcome of the vote.