RECENT TRENDS IN MASS COMMUNICATION RESEARCH
Abstract
Mass Communication research covered the all aspects of Mass Communication including Mass communication theory & model, reporting, editing, public relations, advertising, social media, digital media, photography, Response study, audience research, content analysis, effect study etc. Mass communication research includes study of changes, new patterns, new trends in the field of mass communication, study of nature and nature of audience, nature of medium and study of feedback etc. Digital media or social media has emerged as a new form of media. In the same order, fundamental changes are also being seen in media research. Audience research, market research, feedback study, impact study, impact study, people's opinion on various issues and topics etc. surveys or research are being done continuously. These studies are certainly enriching the field of media and mass communication. New suggestions are also coming to the fore. The subject is expanding which is a matter of pride for any subject.
In the presented research paper, new trends in the field of mass communication research have been studied.
References
Creswell, J.W. (2009), Research Design: Qualitative, Quantitative and Mixed Method Approaches (3rd Ed.), Los Angeles: SAGE Publications.
Graziano, A.M. and Raulin, M.L. (2006), Research Methods: A Process of Inquiry, (6th Ed.) Boston, MA: Allyn & Bacon.
Kothari, C.R. (2004), Research Methodology: Methods and Techniques (2nd Ed.), New Delhi: New Age International (P) Ltd.
Neuman, W. (2012), Basics of Social Research. (3rd Ed.) Boston: Pearson/Allyn and Bacon.
Pavan G. K. and Dr. Nagarekha Kulkarni, Review Article on Research Methodology, International journal of innovative research and development, Vol. 3 Issue 7, 2014.
Aslama, Minna et al. (2007) Mapping Media and Communication Research in the U.S. Research Reports 2/2007. Helsinki: University of Helsinki, Communication Research Centre, Department of Communication.
Koivisto, Juha & Thomas, Peter (2007) Mapping Communication and Media Research: Germany. Research Reports 6/2007. Helsinki: University of Helsinki, Communication Research Centre, Department of Communication.
Iosifidis, Petros (2002) Digital Convergence: Challenges for European Regulation, in The Public Javnost 9(2002): 3, 27-48
Croteau, David & Hoynes, William (2001) The Business of Media. Corporate Media and the Public Interest. London: Pine Forge Press.
Introduction to Communication Research by John C Reinard (Benchmark, 1994)
Mass Media Research by Roger D. Wimmer & Joseph R. Dominick.
Downloads
Published
Issue
Section
License
Copyright (c) 2023 International Journal of Futuristic Innovation in Arts, Humanities and Management (IJFIAHM)
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
