Need of media education in the 21st century for overall human development.

Abstract

It would not be an exaggeration to say that in most of the situations the thinking and ideological environment of change and transformation has been influenced by the media. By expanding the scope of the role of carrier and communication of information and ideas, today media is playing the role of catalyst of information and ideas. Just as there have been revolutionary changes in the role of journalism in the last few years, similarily there have been extensive changes in the fieldof journalism education. This change extends and extends from types of courses to types of training institutions. Today we have to see the need for media education in this perspective. Our media education is currently swinging between two types of ideological conflicts. One is natural talent versus formal education and the other is mission versus professionals. We will have to find a way out between these two conflicts and look at the possibilities, needs, characteristics and context of media education. Keeping in mind the increase in demand for mass media and the expansion of media organizations today in india and across the world, many educational programs have been created to teach and prepare people who want to work in these organizations. Institutions have also opened. These rapid technological changes have changed the way not only print but also various mediums like radio, television, cinema etc work. Most of the people currently working in media organizations are beginning to feel the need for on the job training programmes to enhance their skills. If we pay attention to the development of media and the increasing economic investment in it, we will realize that in the coming times, the media industry will stand in the category of a leading industry. An industry which decides the direction of the country and improves its condition.Media training institutions will have to do the work of  developing people with the right knowledge and attitude for such industries.

This work is as challenging as it is necessary . As many challenges are in front of the media, there are equal challenges in front of media education also. Media education is a field which has wide and far reaching possibilities. Serious thinking on media education is necessary, so that a concrete and effective action plan can be made. A scheme that will create a fundamental model of media education in the entire country, through which a new crop of capable, efficient and value oriented professionals can be prepared to work in the field of media.